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Influencer Marketing in Singapore

The Social Media & Influencer Marketing Landscape in Singapore

Key Metrics About Singapore

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5.3mo

That's the total number of active social media user in Singapore

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2h17

That's the number of hours Singaporean people spend on social media every day

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42.5%

of internet user in Singapore use social media as their main source when researching brands

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41.3%

of internet user in Singapore used some form of ad-blocking tool in the past month

Most Used Social Networks in Singapore

Singapore also has the second-highest social media penetration rate in all of Southeast Asia with a value of 84.4%.

More than 3.1 million Singaporeans are on Instagram, which is 56% of the countryโ€™s population.

most used social networks Singapore
Instagram

3.1mo

There were 3 110 600 Instagram users in Singapore in January 2022, which accounted for 50.4% of its entire population. 41.1% of them are aged between 24 and 35yo.

TikTok

1.87mo

Despite concerns surrounding user privacy on TikTok, Singaporeans have still been getting on the platform. Between January and July 2020, TikTok saw an estimated 1.04 million new downloads from Singapore.

YouTube

4.96mo

In Singapore, entertainment-related categories see the most significant number of searches with terms such as โ€˜Songโ€™ and โ€˜Musicโ€™ taking the top most searched terms on this channel.

Facebook

5.3mo

There were 5 268 700 Facebook users in Singapore in January 2022, which accounted for 85.4% of its entire population. 58% of them are aged between 25 and 44yo.