Influencer Marketing in Singapore
The Social Media & Influencer Marketing Landscape in Singapore
Key Metrics About Singapore
That's the total number of active social media user in Singapore
That's the number of hours Singaporean people spend on social media every day
of internet user in Singapore use social media as their main source when researching brands
of internet user in Singapore used some form of ad-blocking tool in the past month
Most Used Social Networks in Singapore
Singapore also has the second-highest social media penetration rate in all of Southeast Asia with a value of 84.4%.
More than 3.1 million Singaporeans are on Instagram, which is 56% of the country’s population.
There were 3 110 600 Instagram users in Singapore in January 2022, which accounted for 50.4% of its entire population. 41.1% of them are aged between 24 and 35yo.
Despite concerns surrounding user privacy on TikTok, Singaporeans have still been getting on the platform. Between January and July 2020, TikTok saw an estimated 1.04 million new downloads from Singapore.
In Singapore, entertainment-related categories see the most significant number of searches with terms such as ‘Song’ and ‘Music’ taking the top most searched terms on this channel.
There were 5 268 700 Facebook users in Singapore in January 2022, which accounted for 85.4% of its entire population. 58% of them are aged between 25 and 44yo.