Influencer Marketing in Indonesia
The Social Media & Influencer Marketing Landscape in Indonesia
Key Metrics About Indonesia
That's the total number of active social media user in Indonesia
That's the number of hours Indonesian people spend on social media every day
of internet user in Indonesia use social media as their main source when researching brands
of internet user in Indonesia used some form of ad-blocking tool in the past month
Most Used Social Networks in Indonesia
According to We Are Social and Hootsuite’s Digital 2021 reports, the number of social media users in Indonesia increased by 10 million (+6.3%) between 2020 and 2021 to reach 170mo.
Instagram is now more popular than Facebook (86.6% vs 85.5%) and TikTok is growing extremely fast, driven by a strong community of content creators.
There were 104 175 200 Instagram users in Indonesia in January 2022, which accounted for 37.6% of its entire population. 68.3% of them are aged between 18 and 35yo.
TikTok's support has grown dramatically in most Asian countries, but it is particularly beloved in Indonesia, with 87.5 million users.
In Indonesia, entertainment-related categories see the most significant number of searches with terms such as ‘Movie’ and ‘Lagu’ (which means ‘song’ in Bahasa) taking the top two most searched terms on this channel.
There were 196 700 000 Facebook users in Indonesia in January 2022, which accounted for 71% of its entire population. 52.7% of them are male, and 63% of them are aged between 15 and 34yo.