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Influencer Marketing in Hong Kong

The Social Media & Influencer Marketing Landscape in Hong Kong

Key Metrics About Hong Kong

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6.5mo

That's the total number of active social media user in Hong Kong

⏰

1h57

That's the number of hours Hongkonger people spend on social media every day

πŸ”Ž

44.2%

of internet user in Hong Kong use social media as their main source when researching brands

🚫

38.8%

of internet user in Hong Kong used some form of ad-blocking tool in the past month

Most Used Social Networks in Hong Kong

If you want to target audience under aged 34, Instagram is the first priority social media platform in Hong Kong.

TikTok vanished from Hong Kong app stores in 2020 following the new national security law that could require tech companies to hand over user data.

most used social networks Hong Kong
Instagram

3.7mo

There were 3 651 300 Instagram users in Hong Kong in January 2022, which accounted for 48.1% of its entire population. 41.8% of them are aged between 24 and 35yo.

TikTok

0

TikTok left Hong Kong in 2020 following the enforcement of a controversial security law in Hong Kong πŸ˜”.

YouTube

6.44mo

In Hong Kong, entertainment-related categories see the most significant number of searches with terms such as β€˜Live’ and β€˜Music’ taking the top most searched terms on this channel.

Facebook

6.5mo

There were 6 452 700 Facebook users in Hong Kong in January 2022, which accounted for 85% of its entire population. 50% of them are aged more than 35yo.