Everything you need to know
We've collected the main questions you typically ask us. Don't hesitate to contact us if you can't find the answer you're looking for!
In which countries can we create campaigns?
Capssion started its operation in Hong Kong and Southeast Asia (Singapore, Malaysia, Philippines, Indonesia among all), but the community of creators and influencers have grown dramatically in North America (United States, Canada), as well as in Australia and in the United Kingdom. If you need to activate another country, feel free to contact us!
I don't recognise any Influencers?
Unless you follow them on social media, you most likely won't. But rest assured, their audience knows who they are, which is why they've accumulated such a large community who love their content.
How do I post a campaign?
Just go to https://platform.capssion.com/signup and we'll walk you through our 5 easy steps.
Can I browse Influencers before I post a campaign?
Hand picking influencers is like trying to target individual buyers on Amazon. Instead, Capssion is a true marketplace, designed for unprecedented scale. Influencers can browse your campaign, and if they are interested in your gig, they'll apply! We'll provide all the info you need to click through to their social profiles and assess their suitability.
How can I be sure I'm not paying to reach fake followers?
It's important for a brand to look through the engagement of influencers who make offers. Accounts with fake followers are easy to determine from almost no interaction, or social profiles filled with spam. If we identify an influencer with fake followers, we'll remove them from our platform.
Is Capssion cutting out PR, Media, Advertising or Creative Agencies?
Not at all. Because we don't mind who posts a campaign on behalf of the brand, we work very closely with agencies of all shapes and sizes to help them perform their jobs with greater impact and efficiency.
Can we check an influencer's social engagement before approval?
Sure, feel free to browse the influencers' social accounts to see what level of engagement they're achieving. We also display their average engagement alongside every submission if available.
Can I get a better breakdown of an Influencer's followers?
We're yet to launch this feature, but appreciate a brand's need for more sophisticated audience targeting. You'll soon be able to filter beyond an influencer to target precise demographics of their audience.
What if I don't like the posts being submitted?
Brands have less control in social influencer campaigns compared with traditional media. Influencers have developed a unique dialect with their community over thousands of personal interactions. These can include everything from bad grammar to amateur photography, and despite it not appearing like premium content, the value of a post is measured by audience interaction and the influencer's credibility. That still doesn't mean the post is a right fit for your brand, so choose carefully and feel free to 'Suggest Changes' to the influencer if you value them, but not the post.
How do I know if this Influencer is worth their fee?
This is totally subjective, but if you ask us... it's the fun part. How you measure the value of a post may come down to the creativity of the content, the familiarity of the influencer, the size and engagement of their community, and how well they fit your brand.
Why is no one submitting posts for my campaign?
Be patient. It may take at least a week for campaigns to receive influencer submissions. If after a week you still have no response, we suggest you re-craft your campaign or widen the influencer search filters you’ve selected.
When do I need to buy a content licence?
Any usage other than reposting organically on the same social platform the post was published on.
Do I need to tag the influencer on licensed content?
No, however it’s an effective way to increase credibility and engagement.