The KOL Budget Calculator

This is an ESTIMATE ONLY and is based on an estimated per post value.

*Results based on the analysis of 500+ campaigns run on Capssion between Sept 2021 and Apr 2022.

What social media network do you want to focus on?

How many influencers do you want to have in your influencer marketing program?

What is the average number of followers you want your influencers to have?

What's the value of your PR box (in USD)?

In which country would you like your influencers to be?

In which category your influencers should be expert?

What type of content you'd love to get from influencers?

Estimated budget


Estimated budget


This calculator is meant to be used as a tool, and does not take into account all of the factors associated with determining an influencer marketing budget.