Why You Should Activate Influencer Marketing this Christmas
by Thibault •
Consumers are getting better and better at ignoring ads.
So, how do you capture their attention?
Instead of advertising AT them, advertise WITH them.
Stand out this Xmas
84% of consumers trust recommendations from friends and strangers over other marketing channels, so it’s clear the big opportunity this xmas lies in word of mouth marketing.
The way to do this is to unleash your most influential customers to spread the word about the role your brand plays in their personal Christmas, like Ferrero Rocher has with their amazing #UnwrapMagic campaign last year.
How do you mobilise these influential fans?
The only way to find these faithful Micro Influencers AT SCALE is through Capssion’s influencer marketplace, where fans of your brand will celebrate their own way your product through a stunning pic or clip. This authenticity allows your brand to reach consumers who directly relate to your brand.
It’s not only a lot cheaper than pouring money into traditional advertising, but it’s also the most authentic form of endorsement currently available to brands.
Promote your brand experience
For marketers, whether your product is a gift, classic Xmas grub, annual tradition or family holiday, the goal of your campaign is simple:
Layer your brand into one of the many aspirational narratives around Xmas, whether it’s Santa’s cookies & milk or road-trip games.
You aren’t just selling someone a product. You’re selling them an experience, a feeling or an indulgence.
Harness the power of hashtag
In a time where people are hungry for inspiration, more consumers are turning to hashtag searches for ideas, gifts.
Create your own branded hashtag to jumpstart your brand’s organic exposure. Here’s a (non-exhaustive) list of great hashtags created by beauty brands:
- #UnwrapMagic by Ferrero Rocher
- #Brillianceforall by Swarovski
- #WeAccept by AirBnb
- #TrippingWithTarte by Tarte Cosmetics
- Set your Christmas Marketing on Autopilot
Influencer campaigns can be started and finished within a week or two.
If you’re looking to kick some goals this holiday season, a influencer content should be at the top of your wish list.
Written by Thibault
Thibault is a cofounder of Capssion