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Everything you need to know

Read up on influencer tips, social media best practices, and the future of content production.

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The truth behind influencer Databases

The reason I am writing this article is because many of our brands have asked us, at Capssion, to access a Database where they could reach out to influencers to offer them deals. As we are currently working on making this happen, I want to share with all of you the things we do not like to see in our industry and the thoughts we are having as a company to release such a service.

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Influencer Payments - Best Practices

Not knowing how much a brand should pay its influencers, through what payment method and when to pay them is very common. In this blog post, we will try to answer the most frequently asked questions around influencer payments and make sure, as a brand, you can run best in class campaigns with high influencer participation and satisfaction on that matter.

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How to create an influencer community

3 years alongside successful brands have given us, at Capssion, a front seat on why and how you should build and manage your influencer community.

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The Art of selling through influencers

50% of the brands that sign up on Capssion are adding an affiliate link and/or voucher code to track the traffic and sales generated by an influencer. However, most brands are rushing this process and end up falling short on this KPI. Are there secret ingredients to generate sales through your influencer collaborations?

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Witnessing the evolution of the influencer marketing industry

A co-founder story on the evolution of the influencer marketing space in Asia over the last 3 years from being in touch with influencers and brands every day.

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Influencers are trendsetters, creating strong brand positioning in your market

Should you consider influencers as trendsetters or salespersons? Are they useful to position your brand in the market or to trigger additional sales?

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4 Influencer Marketing Trends for 2022

4 trends to watch out for in 2022 in the influencer marketing industry!

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How Brands Are Improving Sales During This Christmas Festivity

It is few days to the Christmas and New year celebration and almost every retail business is looking forward to improved sales figure during this period. Let's finish 2021 with a bang!

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Content is King

Content creation is a lot of work... Good news, influencers are the most efficient content creators on social media!

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Influencer Marketing 101: Think Long Term

Reach your ideal customers, increase brand awareness and drive sales by collaborating with influencers repeatedly

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No Pricing Manifesto

We’ve decided to review our pricing: Capssion is now free to use, with no limitations. We’ve been thinking about it for a few months and and this is why we wrote this manifesto.

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Evaluate the value of Influencer Marketing on Sales and Brand engagement.

When evaluating the question of where influencers sit in the marketing funnel, most would suggest the awareness phase. But you can still measure a few things about conversion!

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Building real connections - Capssion Chat is live

Communication is key. This is true for all relationships, especially in the world of influencer marketing. The best 1:1 relationships happen when the brand thinks about building real connections with real people.

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Return on Influence(r marketing)

Social influencers are one of the most effective marketing tools a brand can leverage to promote awareness and customer loyalty. In fact, the majority (92%) of consumers trust an influencer more than a traditional advertisement.

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5 Influencer Marketing Trends to Watch in 2021

After a year like 2020, in which brands found themselves forced to completely rethink their marketing and advertising campaigns to resonate with an audience that was suddenly stuck at home, 2021 looks like a year of opportunity!

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3 Reasons Why TikTok is Pivotal for Influencer Marketing

TikTok influencer marketing has gained skyrocketed in 2020. While the platform began as a music and dance video app for teenagers, it has grown recently, and now plenty of adults, brands, and businesses have a presence on the app too.

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Launching YouTube on Capssion

This official feed from the Capssion team provides essential information about new features and improvements for Capssion users.

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Authenticity is Crucial for Influencer Marketing

“The most powerful element in advertising is the truth.” William Bernbach, founder DDB said.

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Instagram Launched a Redesigned Shop

Shopping on Instagram has never been easier. This means Social Commerce—the use of social networks and interactions to assist online selling—is in full swing.

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The Marketing Power of UGC

“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” Scott Cook, board member of Procter & Gamble, said.

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How to use influencer marketing to promote your events

If you want to make it work, you can’t just invite influencers to your event and expect the magic to happen. You need to carefully strategize the whole partnership to make sure that it delivers the impact you desire.

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The Influencer Marketing Trends That Are Coming In 2020

Now that we’re leaving 2019 behind, let’s look ahead to our predictions for 2020 influencer marketing trends.

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Why You Should Activate Influencer Marketing this Christmas

Consumers are getting better and better at ignoring ads.

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All You Need To Know About Paid, Owned And Earned Media

“When you say it, it’s marketing. When they say it, it’s social proof.” - Andy Crestodina, Author, Speaker and Co-Founder of Orbit Media Studio, said.

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The Rise of Micro-Influencers

Influencer marketing has been on the rise for a couple of years now and this trend is set to continue as a growing number of brands sees the value of working with digital influencers.

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How to Kill it at Hashtags

As simple as it may seem to just throw some hashtags at the end of your captions, it pays to be strategic. The first step is identifying the right hashtags to use and what makes the most sense for your social media goals.

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The 5 Key Trends That Will Shape Influencer Marketing in 2019

Influencer marketing has come a long way in the last several years and it has proven to be one of the most effective channels to connect with customers. Now, the question is, what will 2019 bring to the table? What will be the biggest trends in influencer marketing in 2019?

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Beat the Adblockers with Influencers

“A good advertisement is one which sells the product without drawing attention to itself.” - David Ogilvy said.

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The Best Tools for Influencers on Instagram

We know it is hard to go from having a casual social media feed to a more professional one. It may seem sometimes that you are miles away from some of the best influencers in your industry and that the gap will be very hard to close.

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Instagram Launches IGTV

On June 20th 2018, Instagram announced it’s new TV format, that has since then reached most of our phones. What is this new video format? Could it compete with YouTube in the near future? The Capssion team tries to answer all your questions around the hype surrounding IGTV.