Everything you need to know
Read up on influencer tips, social media best practices, and the future of content production.
The truth behind influencer Databases
The reason I am writing this article is because many of our brands have asked us, at Capssion, to access a Database where they could reach out to influencers to offer them deals. As we are currently working on making this happen, I want to share with all of you the things we do not like to see in our industry and the thoughts we are having as a company to release such a service.
Influencer Payments - Best Practices
Not knowing how much a brand should pay its influencers, through what payment method and when to pay them is very common. In this blog post, we will try to answer the most frequently asked questions around influencer payments and make sure, as a brand, you can run best in class campaigns with high influencer participation and satisfaction on that matter.
The Art of selling through influencers
50% of the brands that sign up on Capssion are adding an affiliate link and/or voucher code to track the traffic and sales generated by an influencer. However, most brands are rushing this process and end up falling short on this KPI. Are there secret ingredients to generate sales through your influencer collaborations?
The 5 Key Trends That Will Shape Influencer Marketing in 2019
Influencer marketing has come a long way in the last several years and it has proven to be one of the most effective channels to connect with customers. Now, the question is, what will 2019 bring to the table? What will be the biggest trends in influencer marketing in 2019?
Instagram Launches IGTV
On June 20th 2018, Instagram announced it’s new TV format, that has since then reached most of our phones. What is this new video format? Could it compete with YouTube in the near future? The Capssion team tries to answer all your questions around the hype surrounding IGTV.