Upfluence vs Capssion

Choosing the right influencer marketing platform is key to the success of your marketing strategy. This page compares two of the top-rated platforms — Upfluence and Capssion — to help you choose the platform that’s right for you.

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Overview

Upfluence and Capssion are very often listed among the top influencer marketing platforms. Yet, they are very different - and we are not only talking about the pricing. Upfluence is one-sided: you pay to access a database and to manage it (like a CRM). Capssion is built differently: it's a network of influencers: it makes influencers activation way easier (actually, they'll come to you ☺️). This page will help you understand the differences between Capssion and Upfluence, so you can choose the right Influencer Marketing platform for growing your business.

Pricing comparison

Upfluence

doesn’t feature pricing upfront, but our research indicated the introductory plan starts at $795 per month (billed annually) with a cap of 500 influencer interactions per month. Upfluence’s Enterprise plan starts at around $3,500 per month and still doesn’t offer unlimited influencer interactions

Capssion

offers a free plan (no subscription, no commitment) that includes all the features you need to build your influencer marketing programs. You can create as many campaigns as you'd like and collaborate with as many influencers as you want. The digital gallery and the reporting section come at no extra cost. We offer subscription plans for company requiring Account management, support, team and members.

Capabilities & Features

🌏 Geographical focus

Upfluence

Upfluence operates mainly in North America and Europe at the moment (the US, Canada)

Capssion

Capssion operates in more than 10 countries in APAC (Singapore, Malaysia, Indonesia, Philippines, Australia, Hong Kong, Taiwan, etc.) and North America (United States and Canada)

🔎 Influencer Discovery

Upfluence

Upfluence’s database is large, but a database comes with significant limitations. With a warm network such as Capssion, you get access to opt-in, verified influencers that are comfortable with the system before you start working with them.

Capssion

Capssion offers unlimited searches in a database of 400k+ influencers based in Southeast Asia and North America

🎁 Campaign Workflow

Upfluence

Once you have subscribed, you can run campaigns as you'd like with the help of their software (but remember that they do not have users, so you'll have to get them onboard)

Capssion

Create as many campaigns as you'd like to activate influencers. Use our brief builder to create the campaign that will achieve your objectives (gifting, paid, event etc.). Once your campaign is active, our software makes everything possible to ensure the success of your collaboration (package tracking, auto-reminders etc.)

📇 Influencer Management

Upfluence

Upfluence offers a strong influencer management system to keep track of their activity and performance.

Capssion

Create list of influencers based on your objectives and monitor their activities easily.

💬 Communication

Upfluence

Upfluence does not have a network of influencers, so you'll have to contact them by yourself. They integrate with mailing systems such as Gmail to make things easier, but it does not guarantee your email will land in the main inbox or will get read.

Capssion

Capssion has a chat feature, enabling you to communicate with influencers easily, at any time

📈 Analytics

Upfluence

Once you have subscribed, Upfluence will get you all the analytics you need

Capssion

Capssion collects all your publications (creating a dedicated Digital Library with all your sponsored posts, stories included) and data associated (reach, likes, comments, clicks, engagement, emv, etc.) so that you can measure your performance based on real-time stats

💰 Payments

Upfluence

Like Capssion, Upfluence deal with everything (multiple payouts, countries and currencies etc.) for you

Capssion

With Capssion, you only need one invoice, regardless of the number of payouts, countries or currencies. We deal with everything and issue payments in over 200 countries & 135 currencies. Your CFO will love you! And we act as a trusted third party, so we only release payments if collaborations are successful third-party.

🔌 Integrations

Upfluence

You can connect your CMS, affiliate platforms, analytics tools, mailing systems and more to the Upfluence software

Capssion

Capssion is connected with Shopify, Paypal, Meta (and coming soon... TikTok) to make your life easier, every step of the way.

Switching from Upfluence to Capssion

Our dedicated migrations team is here to help you confidently move your team onto Capssion, with minimal disruption to your business.

Import your community, your digital gallery... at Capssion, we don’t just copy paste your old, sub-optimal process, we help you design a new, better system – one that will scale with you for years to come.